The history of packaging design is extensive. It is a one-of-a-kind design created by the interaction of consumers and commodities. It begins with practicality, progresses to aesthetics, and finally culminates in humanization. To some extent, modern perfume packaging design is due to the value pursuit of perfume packaging after packaging design and economic development. In modern society, perfume packaging design is a combination of external appearance and attraction of perfume's inner spiritual pursuit, as well as a kind of value transmission to the intrinsic quality of perfume. Perfume packaging design inherits the intrinsic functions of packaging design first, followed by the expression of perfume connotation and taste, and finally achieves the unified value of perfume and its perfume through consumer psychology and social value.
1. Consumer perception of perfume packaging
Consumption experience refers to the interaction between people and products during consumers' daily consumption activities. It is the process of personal experiences and feelings of consumers. In this process, consumption is the process of generating consumption experience and self-imagination. Consumption evolves into the process of satisfying and creating multiple experiences for consumers. Perfume packaging design is for people to serve, so one of the ideas in packaging design is advocating and humanistic perception. Humanistic perception performance is primarily perceived after design from the perspectives of vision, touch, smell, and so on. The perception of the outer packaging design of perfume, such as fonts, graphics, logos, and so on, contributes to visual perception.